7 December 2023

Google Ads

In the digital advertising arena, “Google Ads” is a powerful platform that enables businesses to create and display ads on Google’s search engine results pages (SERPs) and across its extensive advertising network. What is Google Ads? This formerly known as Google AdWords, is an online advertising platform by Google. It allows businesses to create targeted […]

Google Ads Read More »


In the digital marketing landscape, a “Funnel” refers to the structured path that potential customers follow, from initial awareness to final conversion. What is a Funnel? A Funnel is a visual representation of the customer journey, typically divided into stages such as awareness, consideration, and conversion. It illustrates how users move through the marketing process,

Funnel Read More »

Free Trial

In the digital realm, a “Free Trial” is a promotional offering that allows users to access and experience a product or service for a limited time without incurring any charges. What is a Free Trial? A Free Trial is a strategic marketing approach where businesses provide potential customers with a time-limited opportunity to explore and

Free Trial Read More »

Feature Adoption

In the digital landscape, “Feature Adoption” refers to the process by which users embrace and actively use new features or functionalities within a product or software. What is Feature Adoption? This is the integration and utilization of new functionalities by users. It involves users understanding, accepting, and incorporating the latest features into their regular usage

Feature Adoption Read More »

External Links

In the realm of SEO, “External Links” are hyperlinks that point from one website to another, playing a crucial role in establishing connections and authority across the vast online landscape. What are External Links? It also known as outbound links, are hyperlinks that direct users from one website to another. These links contribute to a

External Links Read More »

Exit Rate

In the realm of web analytics, “Exit Rate” is a metric that measures the percentage of visitors who leave a website from a specific page, signaling the endpoint of their online journey. What is Exit Rate? This is the percentage of users who exit a website after visiting a particular page. Unlike bounce rate, which

Exit Rate Read More »

Engagement Rate

In the digital landscape, “Engagement Rate” is a key metric that measures the level of interaction and involvement an audience has with online content, often expressed as a percentage. What is Engagement Rate? Engagement Rate is the percentage of users who actively interact with a piece of content, such as liking, commenting, or sharing on

Engagement Rate Read More »

Earned Media

In the digital landscape, “Earned Media” refers to the publicity and attention a brand receives through organic means, such as word-of-mouth, shares, and mentions, rather than through paid advertising. What is Earned Media? This is the result of positive online interactions, customer experiences, and content sharing. It includes social media mentions, reviews. And any form

Earned Media Read More »

Experience Expertise Authoritativeness & Trustworthiness (EEAT)

What is EEAT? E-A-T, an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness, is a crucial concept in the SEO landscape. Google assesses these factors to evaluate the quality of content and, consequently, a website’s overall credibility. Experience involves the user’s interaction with a site, emphasizing seamless navigation and a positive browsing encounter. Expertise relates to

Experience Expertise Authoritativeness & Trustworthiness (EEAT) Read More »

Dwell Time

Understanding Dwell Time In SEO Dwell time is a pivotal metric in the world of SEO, measuring the duration users spend on a webpage before returning to search results. This metric is a key indicator of user engagement and content relevance, influencing your site’s search engine rankings. Why does Dwell Time matter? Search engines interpret

Dwell Time Read More »