$37,000 in Facebook ads yield $1.2 million in revenue.

Tl;dr

Happy Scribe signed up to our SaaS Link Building service and we increased their monthly signups by 127% and their clicks by 73%, from non-branded organic search to target pages, in just 5 months. This meant that we reached a cost per signup of just €1.

65%

MoM decrease in CAC

2960%

WoW increase in app installs from Google UAC

84%

Organic website traffic

Company

Happy Scribe, a fully bootstrapped SaaS, converts audio to text using online transcription software.

https://www.happyscribe.com/ 

Industry

SaaS, Information Technology

Objective :

  • Acquisition: Acquired sales qualified leads by keeping the CPL (cost per lead) and conversion rate in mind.
  • Lead Generation: Drove sales qualified leads (B2B) for international consulting services Increase brand awareness and authority 
  • Engagement: Drove existing users to engage with other services of the brand.

Challenges :

  • Reaching high-intent audiences with an interest in business strategy and taxation advisory services.
  • Limited brand awareness in the highly competitive and saturated business consulting niche. 
  • Reaching high-intent audiences with interest in international business consulting.

Service provided :

  1. Social Media Lead Generation
  2. Marketing Automation
  3. CRM Setup
  4. Email marketing
  5. Product launch strategy
  6. Conversion rate optimization

Execution/ Approach:

Created a CRM environment and automated the entire funnel, such as with WhatsApp and email acknowledgement, lead allocation to the sales team. 

Social media lead generation based on cities, interests, and industries.

Optimizing the leads by getting close feedback from the sales team and narrowing down the audience. 

Email marketing to “lead stage” specific leads.

Result :

Increase the lead conversion from ToFu to BoFu 0.5% to 1.5% 

Decrease the CPL by 60% within 2 months of the plan’s execution.

Hit the 30X ROI within 3 months.

Generated $1.2 million

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