Increased user acquisition by 150% MoM for a business consulting firm
Tl;dr
Happy Scribe signed up to our SaaS Link Building service and we increased their monthly signups by 127% and their clicks by 73%, from non-branded organic search to target pages, in just 5 months. This meant that we reached a cost per signup of just €1.
65%
MoM decrease in CAC
2960%
WoW increase in app installs from Google UAC
84%
Organic website traffic
Objective :
- To create a brand launch strategy for the APAC region
- To create a user acquisition strategy for the APAC region
- To redesign the company’s website, logo, and stationery.
Challenges :
- To Increase lead quality by keeping the cost per lead within reasonable limits.
- To increase brand awareness while keeping the cost per sign-up low across paid media channels.
Service provided :
- Branding and logo
- Paid Marketing
- Copyrighting
- Email Marketing
- Marketing Automation
Execution/ Approach:
- Redesign the brand’s entire website with a new logo, web pages within 3 months.
- Automating the entire marketing funnel
- Executed Paid ads on Google search
- Based on the response of the lead, a sales funnel was created.
Result :
- Developed and designed the brand website and stationery in the given time frame.
- 150% increase in user acquisition by maintaining the CPL