Increasing Organic Traffic through SEO Management and Consultation
Tl;dr
Happy Scribe signed up to our SaaS Link Building service and we increased their monthly signups by 127% and their clicks by 73%, from non-branded organic search to target pages, in just 5 months. This meant that we reached a cost per signup of just €1.
Industry
Objective :
The objective of this SEO management and consultation project was to significantly increase organic traffic for the client’s website, which had been outsourced to various SEO agencies for the past four years without yielding satisfactory results.
Challenges :
The main challenges faced in this project were the client’s previous unsuccessful experiences with outsourcing SEO work and the need to reverse the negative effects of previous strategies. Additionally, there were technical issues on the website, including poor website hierarchy and a lack of topical authority.
Service provided :
The services provided by our SEO management and consultation team included a comprehensive analysis of the website’s current topical authority, resolving technical issues (technodysis), restructuring the website hierarchy, and creating a strong topical authority around a specific niche. Furthermore, we generated over 2,000 articles to enhance the website’s content and relevance.
Execution/ Approach:
Mapping Current Topical Authority: We conducted a thorough analysis of the website’s content and identified areas of improvement to establish a strong topical authority.
Resolving Technodysis Issues: We identified and resolved various technical issues on the website, such as broken links, slow page loading speed, and improper metadata, to enhance the website’s overall performance and user experience.
Resolving Website Hierarchy: We restructured the website hierarchy to improve navigation and ensure that search engines could easily crawl and index the website’s pages.
Creating Website Topical Authority: We focused on building a strong topical authority around a specific niche relevant to the client’s target audience. This involved creating high-quality and informative content optimized for search engines.
Generating 2,000+ Articles: We produced a large volume of articles covering various topics within the niche to establish the client’s website as a reliable source of information. These articles were optimized for relevant keywords to improve search engine rankings.
Result :
The results achieved within a span of 80 days were remarkable:
- Organic traffic increased by an astonishing 4500%, indicating a significant improvement in search engine visibility and ranking positions.
- The conversion rate saw a substantial increase from 1% to 4%, demonstrating the improved quality and relevance of traffic driven to the website.
- Pipeline data was successfully integrated into a CRM (Customer Relationship Management) system, enabling effective lead management and nurturing.
- Automation tools were implemented to streamline the conversion process, resulting in higher conversion rates and improved efficiency.
Conclusion :
By taking a comprehensive approach to SEO management and consultation, including addressing technical issues, improving website hierarchy, establishing topical authority, and producing high-quality content, we were able to achieve exceptional results for our clients. The substantial increase in organic traffic, conversion rate, and the successful implementation of CRM and automation tools showcase the effectiveness of our strategies and the positive impact they had on the client’s online presence and business growth.