Unlocking Organic Growth for an ed-tech Startup: Traffic Growth from 25k to 180k
Happy Scribe signed up to our SaaS Link Building service and we increased their monthly signups by 127% and their clicks by 73%, from non-branded organic search to target pages, in just 5 months. This meant that we reached a cost per signup of just €1.
MoM decrease in CAC
WoW increase in app installs from Google UAC
Organic website traffic
An Edu-Tech company operating in the niche of Placement Preparation and Study Material SaaS, catering to students looking to excel in competitive exams.
SaaS, Information Technology
Our main goal was to significantly increase the website’s organic traffic and enhance conversion rates to drive more students toward their premium offerings.
We faced the following key challenges:
1. Penalties & Blackhat SEO: The website had previously been penalized by Google due to unethical SEO practices, which hampered its growth.
2. Stagnant Traffic: Organic website traffic has plateaued, making it imperative to breathe new life into the digital presence.
Service provided :
- Our services primarily included Search Engine Optimization (SEO) and Conversion Rate
- Optimization (CRO) strategies.
Keyword Focus: We carefully selected 12 distinct keyword buckets, each representing a crucial aspect of their niche. This helped us build topical authority.
Cluster Pages: To foster a well-structured information hub, we developed cluster pages around each main keyword bucket, making it easier for users to navigate and discover relevant content.
Semantic SEO: To create a natural and user-friendly experience, we interconnected keywords using semantic SEO techniques. This enhanced the overall SILO structure, improving the website’s credibility.
The outcome of our efforts was nothing short of remarkable:
- Traffic Surge: In just 5 months, the website’s monthly traffic skyrocketed from 25,000 to an impressive 180,000 visitors.
- Higher Conversions: With an average conversion rate of 4%, more students were engaging with premium offerings, leading to increased revenue and customer satisfaction.