Reshaping Growth for an E-commerce Grocery Store: 13x Traffic and 2x Conversion Transformation
Happy Scribe signed up to our SaaS Link Building service and we increased their monthly signups by 127% and their clicks by 73%, from non-branded organic search to target pages, in just 5 months. This meant that we reached a cost per signup of just €1.
MoM decrease in CAC
WoW increase in app installs from Google UAC
Organic website traffic
Our client operates an e-commerce Grocery Store in a highly competitive industry, striving to increase relevant website traffic and boost conversion rates.
SaaS, Information Technology
The main aim of our engagement was to revitalize the website’s performance by attracting more qualified visitors and improving the conversion rate.
Our client faced significant challenges:
- Fierce Competition: High competition in the industry made it challenging to rank for keywords.
- Low Conversion: With a meager 1% conversion rate, the website needed a conversion overhaul.
Service provided :
Our comprehensive approach included a combination of Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) strategies
- Fresh Keywords: We embarked on a thorough keyword research journey to identify untapped opportunities.
- Technical Audit: While conducting a detailed audit, we discovered minor technical improvements.
- Strategic Keywords: To reduce competition, we created new keyword buckets for 15 specific categories, constructing cluster pages.
- Website Enhancement: By optimizing the homepage menus, product descriptions, and on-page content, we aimed to improve the overall user experience.
- CRO Boost: Heatmap analysis led to the optimization of Call to Actions (CTAs) for enhanced user engagement.
In just 60 days, our efforts delivered substantial results:
- Keyword Surge: The number of organic keywords grew from 249 to a robust 900.
- Traffic Explosion: The website experienced a remarkable 13-fold increase in traffic.
- Conversion Enhancement: Conversion Rate Optimization improved by a significant 2.5 times, translating into higher sales and revenue.