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Transforming Growth Strategies for a UK-Based E-commerce Company


MoM decrease in CAC


WoW increase in app installs from Google UAC


Organic website traffic


Overview: Aiming for Enhanced Growth

  • Our client: a UK-based subscription e-commerce company, sought accelerated growth and a reduction in dependence on paid ads as part of their strategic expansion in August 2021.

  • Despite witnessing success in their previous ad campaigns, the company realized the need for sustainable growth beyond relying solely on advertising revenue.

Identified Challenges and Goals

  • The company faced challenges regarding overreliance on paid ads and sought more effective, sustainable growth strategies.
  • Competing against industry giants with significant revenue posed a unique challenge, prompting the need for a differentiated approach

🚀 Key Strategies Implemented

  • Data-Driven Approach: Analyzing comprehensive data on traffic, conversions, and revenue to devise effective growth strategies.
  • High-Volume Content Publication: Implementing a robust content creation strategy, delivering over 40 pages of high-quality content monthly.
  • Simplified Site Structure: Creating a user-friendly and efficient site structure to enhance user experience and engagement.
  • Streamlined Scalability Templates: Developing scalable templates to facilitate seamless operations and expansion

🤓 Effective Content Approach and Execution

  • Emphasized aligning content with user search intent and delivering superior value compared to competitors.
  • Focused on creating content that not only engaged users but also facilitated successful conversions.

🤯 Importance of Documentation and Accountability

  • Adopted a comprehensive documentation system to ensure streamlined operations and maintain consistency in content creation.
  • Maintained thorough documentation for efficient knowledge transfer and improved team accountability.

👥 Building a High-Quality Team

  •  Placed emphasis on hiring writers who demonstrated not only exceptional writing skills but also a passion for the company’s mission.
  • Leveraged Workello as a valuable resource to identify and onboard top-tier talent efficiently and effectively.

📈 Results and Ongoing Success

  • Witnessed significant growth in organic traffic and reduced dependence on paid ad campaigns.
  • Successfully established a strong foothold in the e-commerce industry, competing with industry giants and solidifying their position in the market.

In conclusion, by emphasizing a data-driven approach, meticulous documentation, and a strong team, the UK-based e-commerce company effectively implemented transformative growth strategies, paving the way for sustained success and growth in their competitive industry.


A Fintech SaaS provider specializing in Accounting and e-invoicing, entered a highly competitive market with a new website, seeking to establish a sustainable SEO foundation.


SaaS, Information Technology

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