ALL Case-Studies /
case-studies
Boosting Subscription Sales Without Paid Ads: A Success Story
112k+
Organic Traffic
1.5%
Conversion Rate
$135k+
Annualy Revenue
SHARE
Objective:
In the competitive landscape of subscription e-commerce in the USA, our client sought to reduce its dependence on costly paid advertising campaigns, which consumed 30% of its budget in Google ads alone. The goal was to explore and take advantage of on organic growth strategies to ensure sustainable business growth and increased profitability.
Challenges:
The primary challenge was the company’s heavy dependence on paid advertising, which not only drained financial resources but also limited their growth potential in a highly competitive market. Also, their initial focus on bottom-of-the-funnel (BOFU) opportunities was not enough for the significant growth they aimed for, demanding a broader strategy that included middle-of-the-funnel (MOFU) and top-of-the-funnel (TOFU) prospects.
Service Provided:
A comprehensive strategy focusing on organic growth was implemented to address these challenges. This strategy included:
- Digital PR: Leveraging high authority backlinks to improve search engine visibility and credibility.
- Keywords Clustering: Focusing on BOFU keywords to attract conversion-ready searches while also expanding the strategy to include MOFU and TOFU keywords for broader audience reach.
- High-Quality Content Production: Publishing 289 pages of high-quality content to engage users at different stages of the customer journey.
Execution/Approach:
The approach was multifaceted, aiming to reduce paid ad dependency while enhancing organic reach and user engagement:
- Organic Traffic Acquisition: Transitioning from a paid-first strategy to an organic-centric approach, the company significantly increased its organic reach from 250 to 112,000+ organics/month after 18 months.
- User Experience Improvement: Through personalized content and product recommendations, the company improved user engagement and satisfaction, particularly for the US audience.
Data-Driven Optimization: Continuous monitoring and adjustments based on analytics data ensured the effectiveness of the campaigns and strategies implemented.
Results:
The strategic shift to organic growth yielded remarkable results:
- Organic Growth: The company witnessed a intense increase in organic traffic, from 250 to 112,000+ organics/month within 18 months.
- Conversion Rate: The conversion rate improved to 1.5%, contributing to the overall effectiveness of the organic growth strategy.
- Revenue Increase: Annual revenue surged to $135,000+, marking a significant financial improvement from the pre-strategy implementation phase.
Company
The USA-based subscription e-commerce company successfully transitioned from heavy reliance on paid advertising to a sustainable organic acquisition strategy, achieving significant cost savings, sustainable growth, and improved user engagement within the US market.
Industry
E-commerce
