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Boosting Subscription Sales Without Paid Ads: A Success Story


Organic Traffic


Conversion Rate


Annualy Revenue



In the competitive landscape of subscription e-commerce in the USA, our client sought to reduce its dependence on costly paid advertising campaigns, which consumed 30% of its budget in Google ads alone. The goal was to explore and take advantage of on organic growth strategies to ensure sustainable business growth and increased profitability.


The primary challenge was the company’s heavy dependence on paid advertising, which not only drained financial resources but also limited their growth potential in a highly competitive market. Also, their initial focus on bottom-of-the-funnel (BOFU) opportunities was not enough for the significant growth they aimed for, demanding a broader strategy that included middle-of-the-funnel (MOFU) and top-of-the-funnel (TOFU) prospects.

Service Provided:

A comprehensive strategy focusing on organic growth was implemented to address these challenges. This strategy included:

  • Digital PR: Leveraging high authority backlinks to improve search engine visibility and credibility.
  • Keywords Clustering: Focusing on BOFU keywords to attract conversion-ready searches while also expanding the strategy to include MOFU and TOFU keywords for broader audience reach.
  • High-Quality Content Production: Publishing 289 pages of high-quality content to engage users at different stages of the customer journey.


The approach was multifaceted, aiming to reduce paid ad dependency while enhancing organic reach and user engagement:

  • Organic Traffic Acquisition: Transitioning from a paid-first strategy to an organic-centric approach, the company significantly increased its organic reach from 250 to 112,000+ organics/month after 18 months.
  • User Experience Improvement: Through personalized content and product recommendations, the company improved user engagement and satisfaction, particularly for the US audience.

Data-Driven Optimization: Continuous monitoring and adjustments based on analytics data ensured the effectiveness of the campaigns and strategies implemented.


The strategic shift to organic growth yielded remarkable results:

  • Organic Growth: The company witnessed a intense increase in organic traffic, from 250 to 112,000+ organics/month within 18 months.
  • Conversion Rate: The conversion rate improved to 1.5%, contributing to the overall effectiveness of the organic growth strategy.
  • Revenue Increase: Annual revenue surged to $135,000+, marking a significant financial improvement from the pre-strategy implementation phase.


The USA-based subscription e-commerce company successfully transitioned from heavy reliance on paid advertising to a sustainable organic acquisition strategy, achieving significant cost savings, sustainable growth, and improved user engagement within the US market.



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