In the intricate world of SEO, “Anchor Text” serves as a pivotal element that influences how search engines interpret and rank content.
Decoding Anchor Text
It is the clickable, hyperlinked text in a web page that directs users to another page. It acts as a succinct descriptor, providing context about the linked content. Properly optimized anchor text contributes significantly to a webpage’s SEO.
The Significance of Anchor Text
Search engines utilize text to comprehend the relevance and context of linked pages. Strategic use of text helps improve a page’s visibility in search engine results, providing both users and search engines with a clear understanding of the linked content.