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Cost Per Click

1 MIN READ

In the realm of online advertising, “Cost Per Click” (CPC) is a pivotal metric that measures the amount an advertiser pays each time a user clicks on their ad.

What is Cost Per Click (CPC)?

Cost Per Click represents the actual cost incurred by an advertiser when a user clicks on their online advertisement. It is a fundamental metric in pay-per-click (PPC) advertising models, providing insight into the effectiveness of a campaign by assessing the expense associated with driving user engagement.

Optimizing Ad Campaigns

Understanding and managing CPC is essential for advertisers looking to optimize their online campaigns. By strategically controlling CPC, businesses can maximize the efficiency of their advertising budget. Ensuring that each click contributes to achieving campaign objectives.

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