In the realm of SEO, “Hidden Text” refers to the practice of placing text on a webpage that is not visible to users but can be detected by search engines.
What is Hidden Text?
Hidden Text involves manipulating a webpage’s content by making text invisible or blending it with the background color. This tactic was historically used to stuff keywords and manipulate search engine rankings.
SEO Best Practices
However, search engines now penalize websites using Hidden Text for deceptive purposes. SEO best practices emphasize transparency and user-centric content, discouraging the use of Hidden Text for manipulative SEO tactics.