In the realm of digital marketing, “Impressions” refer to the number of times a piece of content is displayed on a user’s screen, whether or not it is clicked or engaged with.

What are Impressions?

Impressions serve as a metric to measure the visibility and reach of online content. It represents the total count of times a particular ad, webpage, or social media post appears on users’ screens.

Quantifying Visibility

For businesses, monitoring impressions is crucial for evaluating the effectiveness of digital campaigns. And understanding how widely their content is being seen. While impressions alone don’t measure engagement, they provide valuable insights into the potential reach and visibility of online content.

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