In the realm of search engine optimization (SEO), “Link Equity” is a critical concept that refers to the value and influence passed from one webpage to another through hyperlinks.
What is Link Equity?
Link Equity, also known as link juice, represents the authority, trustworthiness, and SEO value that a webpage can pass to another through links. Quality backlinks from reputable sites contribute more link equity, positively impacting a website’s search engine rankings.
Strategic SEO Currency
For businesses, understanding and optimizing Link Equity is essential for building a robust online presence. By acquiring quality backlinks and managing internal linking effectively, businesses can distribute and maximize their SEO currency in the competitive digital landscape.