Lookalike Audience


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In the realm of digital marketing, a “Lookalike Audience” is a strategically crafted group of users who share similar characteristics, behaviors, and interests with an existing customer base.

What is a Lookalike Audience?

A Lookalike Audience is created by digital platforms, such as social media and advertising networks, using the attributes of a business’s existing audience. This allows businesses to target new users who exhibit similar online behaviors and preferences.

Strategic Expansion

For businesses, leveraging Lookalike Audiences is a powerful strategy for expanding their reach to potential customers who are likely to be interested in their products or services. This targeted approach enhances the efficiency of digital marketing efforts.

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