In the realm of digital marketing, a “Lookalike Audience” is a strategically crafted group of users who share similar characteristics, behaviors, and interests with an existing customer base.
What is a Lookalike Audience?
A Lookalike Audience is created by digital platforms, such as social media and advertising networks, using the attributes of a business’s existing audience. This allows businesses to target new users who exhibit similar online behaviors and preferences.
For businesses, leveraging Lookalike Audiences is a powerful strategy for expanding their reach to potential customers who are likely to be interested in their products or services. This targeted approach enhances the efficiency of digital marketing efforts.