In the dynamic world of online advertising, “Manual Bidding” is a strategic approach where advertisers set and adjust bid amounts manually to control costs and optimize campaign performance.
What is Manual Bidding?
Manual Bidding involves advertisers personally setting the maximum amount they are willing to pay for a click or other specified actions in an ad campaign. This hands-on approach allows for strategic adjustments based on campaign performance and specific business goals.
For businesses, mastering Manual Bidding is crucial for strategic control over advertising costs and ROI. Advertisers can fine-tune bids for different keywords, audiences, or ad placements, ensuring efficient budget allocation.