What is Retargeting (Remarketing)?
Retargeting, also known as remarketing, is a digital marketing strategy designed to re-engage visitors who have previously interacted with a website. By leveraging cookies and tracking pixels, businesses can display targeted ads to users across the internet after they leave the site. This approach aims to bring back potential customers, reminding them of products or services they showed interest in, and encouraging them to complete desired actions such as making a purchase or filling out a form.
The Impact of Retargeting Remarketing
Retargeting enhances brand visibility, reinforces messaging, and increases conversion rates by reconnecting with an audience already familiar with the brand. It’s a powerful tool in the marketer’s arsenal, maximizing opportunities for engagement and conversion in the competitive online landscape.