What is Search Engine Optimization (SEO)?
Search Engine Optimization, or SEO, is the strategic art of enhancing a website’s visibility on search engines like Google. It involves optimizing various elements—such as keywords, content, and meta tags—to rank higher in search results. By adhering to SEO best practices, websites can attract more organic (non-paid) traffic. SEO isn’t just about pleasing search engines; it’s about delivering a seamless, valuable experience to users. From keyword research to on-page optimization, SEO aims to ensure that your digital presence aligns with what users are searching for, ultimately driving more clicks and engagement to your website. In the competitive online landscape, mastering SEO is the key to standing out and thriving.