Invisibly Case Study
We helped Invisibly, a Founders Fund startup, increase app installs by 103% MoM.
65%
2960%
84%
Who is
Invisibly?
Founded by Jim McKelvey, a renowned Silicon Valley innovator and co-founder of Block (formerly Square), Invisibly is a Founders Fund-backed startup with a vision to give the world a new way to access content.
While premium content traditionally can only be accessed through paid subscriptions, Invisibly is creating a marketplace to open up a new way to access content from top publishers and trusted journalism sources. Through the Invisibly app, people can use their data to read subscription-free and ad-free news and articles from a growing roster of premier publishers.
The Challenge
- Establish authority and presence in a data market
- Drive high-intent traffic that will convert to users
- Raise brand awareness and recall for a new brand
- Reaching high-intent audiences with interest in getting value out of their engagement online
- Achieve a 30-day user retention rate of 20%
Results
Invisibly increased their app installs by 103% month over month from Q4 2022 to Q1 2023 — and it didn’t stop there. Invisibly decreased their cost per customer acquisition by 65% while lower with spend by 30% in Q1 2023. By imploring Facebook, Google UAC, Apple Search Ads and Twitter, Invisibly has been able to maintain a steady influx of app installs week over week while surpassing industry benchmarks for app retention.
Invisibly has also put product led growth at the forefront of what they do. Using data driven results, Invisibly has been able to iterate on the UX/UI of their product in order to increase their retention rate by 400% from Q3 2022 to Q4 of 2022.
65%
2960%
84%
Services Provided
- Product-led growth strategy
- Launch plan
- PR strategy guidance
- Paid performance (Social, SEM)
- Content strategy & SEO
- Conversion rate optimization
- Audience hyper-targeting
- Email & push notification marketing
- Design, UX, and copywriting
Approach
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences.
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences.
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences.