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What are SERP Features? SERP Features, or Search Engine Results Page Features, are enhancements Google adds to its standard page of search results to provide users with more valuable information. These features aim to improve the user experience by presenting diverse content formats directly on the search results page. Common SERP Features include snippets, knowledge […]
What is Search Intent? Search Intent, the heartbeat of online queries, reflects users’ purpose behind a search. It categorizes intent into informational, navigational, transactional, or commercial investigation. Understanding search intent is SEO’s secret sauce—aligning your content with what users seek ensures relevance and boosts visibility. Tailoring your strategy to match intent enhances user experience and
