SERP Features


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What are SERP Features?

SERP Features, or Search Engine Results Page Features, are enhancements Google adds to its standard page of search results to provide users with more valuable information. These features aim to improve the user experience by presenting diverse content formats directly on the search results page.

Common SERP Features include snippets, knowledge panels, featured snippets, and more. By displaying relevant information at a glance, SERP Features help users find answers quickly without clicking on individual search results. Optimizing content to appear in these features can significantly boost a website’s visibility and click-through rates, making it a crucial aspect of modern SEO strategy.

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