2024

How are YouTube Views Calculated

YouTube views serve as a key metric for measuring the reach and engagement of videos on the platform, influencing content creators, advertisers, and viewers alike. However, the process of calculating YouTube views is often misunderstood, leading to confusion regarding the accuracy and reliability of view counts. In this comprehensive guide, we’ll delve into the intricacies […]

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How is CVR calculated

In today’s digital landscape, understanding conversion rate (CVR) and how it’s calculated is essential for businesses striving to optimize their online presence and maximize their marketing efforts. Whether you’re a seasoned marketer or just dipping your toes into the world of digital analytics, grasping the intricacies of CVR can unlock valuable insights into your online

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Viewport Tag

The viewport tag is a meta tag used in HTML to control the dimensions and scaling of a web page’s viewport on mobile devices. It allows web developers to optimize the display of content across different screen sizes and resolutions. Importance of Viewport Tag Responsive Web DesignThe viewport tag plays a crucial role in responsive

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Search Ads 360 – previously DoubleClick Search (SA360)

Search Ads 360, previously known as DoubleClick Search, is a powerful search management platform developed by Google. It enables advertisers to efficiently manage and optimize their search advertising campaigns across multiple channels and platforms. Features of SA360 Cross-channel Campaign ManagementSA360 allows advertisers to manage and optimize search campaigns across multiple search engines, including Google, Bing,

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What is a Site Audit?

A site audit is a comprehensive analysis of a website’s performance, structure, and content to identify strengths, weaknesses, and areas for improvement. It helps website owners understand how well their site is optimized for search engines and user experience. Importance of Site Audits Identifying Issues and OpportunitiesA site audit uncovers technical, on-page, and content-related issues

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What is a Fractional CMO?

In today’s dynamic business landscape, companies often find themselves in need of high-level marketing expertise without the commitment of hiring a full-time Chief Marketing Officer (CMO). This is where a Fractional CMO comes into play. The Role of a Fractional CMO Strategic PlanningA Fractional CMO is responsible for developing and implementing comprehensive marketing strategies tailored

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