Search Ads 360 – previously DoubleClick Search (SA360)


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Search Ads 360, previously known as DoubleClick Search, is a powerful search management platform developed by Google. It enables advertisers to efficiently manage and optimize their search advertising campaigns across multiple channels and platforms.

Features of SA360

Cross-channel Campaign Management
SA360 allows advertisers to manage and optimize search campaigns across multiple search engines, including Google, Bing, and Yahoo, from a single interface. This streamlines campaign management and enables holistic optimization strategies.

Advanced Bid Optimization
SA360 offers advanced bidding algorithms and optimization tools to maximize campaign performance and ROI. Advertisers can set bid strategies based on specific goals such as maximizing clicks, conversions, or revenue, and SA360 will automatically adjust bids to achieve those objectives.

Integration with Google Marketing Platform
SA360 seamlessly integrates with other tools within the Google Marketing Platform, such as Google Analytics and Display & Video 360, enabling cross-channel insights and optimization. This integration provides advertisers with a comprehensive view of their marketing performance and opportunities for improvement.

Benefits of Using SA360

Enhanced Campaign Performance
By leveraging advanced bidding algorithms and cross-channel optimization capabilities, SA360 helps advertisers improve the performance of their search advertising campaigns, driving higher click-through rates, conversions, and ROI.

Streamlined Workflow
SA360 simplifies campaign management tasks such as keyword management, ad copy testing, and bid adjustments, saving advertisers time and effort. Its intuitive interface and automation features enable advertisers to focus on strategic decision-making rather than manual tasks.

Data-driven Insights
SA360 provides advertisers with actionable insights and reporting tools to monitor campaign performance, identify trends, and make informed decisions. Its robust analytics capabilities enable advertisers to track key metrics, measure performance against goals, and optimize campaigns for better results.

Related Resources


What is the difference between Search Ads 360 and Google Ads?
Search Ads 360 is a search management platform designed for large advertisers and agencies managing complex search campaigns across multiple channels. Google Ads, on the other hand, is a self-service advertising platform for businesses of all sizes to advertise on Google’s search network.

Can I use Search Ads 360 to manage non-search campaigns?
Yes, Search Ads 360 supports other digital marketing channels such as display and video advertising, enabling advertisers to manage and optimize their entire digital media strategy from a single platform.

How does Search Ads 360 optimize bidding for search campaigns?
Search Ads 360 uses advanced bidding algorithms and machine learning technology to automatically adjust bids based on performance data and advertiser-defined goals, such as maximizing clicks, conversions, or return on ad spend (ROAS).

Is Search Ads 360 suitable for small businesses?
Search Ads 360 is primarily designed for large advertisers and agencies managing complex search campaigns across multiple channels. Small businesses may find Google Ads more suitable for their needs, as it offers a simpler interface and self-service features.

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