In the analytics realm, “Bounce Rate” serves as a crucial metric, offering insights into how users interact with a website.
What is Bounce Rate?
Bounce Rate is a metric that measures the percentage of visitors who navigate away from a website after viewing only one page. A high bounce rate may indicate that visitors are not finding what they expected, prompting them to exit without exploring further.
The Impact of Bounce Rate
A lower bounce rate is generally desirable as it suggests increased user engagement and content relevance. Monitoring and analyzing bounce rates can help website owners enhance content, improve user experience, and ultimately boost overall site performance.
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