In the realm of online advertising, “Broad Match” is a keyword matching option that offers advertisers a broader reach and increased visibility.
What is Broad Match?
Broad Match is a keyword matching setting in online advertising platforms that allows ads to appear for searches containing the advertiser’s chosen keywords in any order, along with related terms. It provides a wide net of potential matches, maximizing exposure to a diverse audience.
The Dynamics of Broad Match
Broadens the reach, it may also lead to impressions for loosely related queries. Advertisers need to carefully monitor and refine their keyword lists to ensure relevance and optimize ad performance.