In the digital landscape, “Earned Media” refers to the publicity and attention a brand receives through organic means, such as word-of-mouth, shares, and mentions, rather than through paid advertising.
What is Earned Media?
This is the result of positive online interactions, customer experiences, and content sharing. It includes social media mentions, reviews. And any form of online recognition gained naturally through the quality of products, services, or content.
Authentic Brand Endorsement it represents authentic endorsements, reflecting the trust and positive sentiments of an audience. Businesses can cultivate it by focusing on delivering exceptional value and fostering meaningful connections with their audience.