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Experience Expertise Authoritativeness & Trustworthiness (EEAT)

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What is EEAT?

E-A-T, an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness, is a crucial concept in the SEO landscape. Google assesses these factors to evaluate the quality of content and, consequently, a website’s overall credibility. Experience involves the user’s interaction with a site, emphasizing seamless navigation and a positive browsing encounter.

Expertise relates to the content creator’s knowledge and proficiency in the subject matter, demonstrating a mastery that resonates with users. Authoritativeness underscores the importance of being recognized as a credible source in your field, while Trustworthiness is built through transparent, reliable content.

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