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Engagement Rate

1 MIN READ

In the digital landscape, “Engagement Rate” is a key metric that measures the level of interaction and involvement an audience has with online content, often expressed as a percentage.

What is Engagement Rate?

Engagement Rate is the percentage of users who actively interact with a piece of content, such as liking, commenting, or sharing on social media platforms. It serves as a crucial indicator of content relevance and audience connection.

Measuring Digital Impact

A higher rate signifies that content resonates well with the audience, contributing to increased visibility and brand awareness. Monitoring and optimizing this is essential for businesses aiming to enhance their digital impact and strengthen online connections.

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