In the realm of web analytics, “Exit Rate” is a metric that measures the percentage of visitors who leave a website from a specific page, signaling the endpoint of their online journey.
What is Exit Rate?
This is the percentage of users who exit a website after visiting a particular page. Unlike bounce rate, which measures single-page sessions, Exit Rate specifically focuses on the last page users view before leaving. It provides insights into potential points of disengagement or areas for improvement in the user experience.
Optimizing User Journeys
Monitoring this helps businesses identify pages that may need optimization to retain visitors. By addressing potential pain points, businesses can enhance user experience, reduce exits, and improve overall website performance.