In the realm of digital strategy, a “Customer Journey Map” is a visual representation that outlines the various touchpoints and interactions a customer has with a brand from initial awareness to conversion.
What is a Customer Journey Map?
This is a strategic tool that helps businesses understand and visualize the stages a customer goes through during their interactions. It typically includes awareness, consideration, purchase, and post-purchase phases, highlighting key moments and emotions.
Creating this Map enables businesses to identify opportunities for improvement and optimization at each touchpoint. This strategic insight ensures a more seamless and customer-centric experience, contributing to increased satisfaction and brand loyalty.