In the realm of digital marketing, “Customer Segmentation” is a strategic practice that involves dividing a customer base into distinct groups based on shared characteristics or behaviors.
What is Customer Segmentation?
This is the process of categorizing customers into groups with similar traits, preferences, or behaviors. This strategic approach allows businesses to tailor marketing efforts, content, and promotions to specific segments, optimizing relevance and engagement.
By understanding and leveraging this, businesses can deliver personalized experiences that resonate with the unique needs of each customer group. This targeted approach enhances customer satisfaction, fosters loyalty, and contributes to overall digital success.