What is Quality Score?
Quality Score is a metric used in online advertising platforms, such as Google Ads. To evaluate the relevance and quality of your ad campaigns. It takes into account various factors, including the click-through rate (CTR), ad relevance, and the quality of the landing page. A higher Quality Score not only improves your ad placement but also lowers the cost per click (CPC), making it a crucial element for optimizing digital advertising campaigns.
The Significance of Quality Score
Quality Score directly impacts the success of your online ads. By prioritizing relevance and user experience, businesses can enhance their Quality Score, leading to improved ad performance and cost-effectiveness in online advertising efforts.