What is Real-Time Bidding (RTB)?
Real-Time Bidding is a game-changer in the realm of digital advertising. It’s a dynamic auction process where ad impressions are bought and sold in the blink of an eye. Here’s how it works: when a user visits a webpage or app, advertisers compete in a split-second auction to showcase their ad to that user. The highest bidder wins, and their ad is instantly displayed, ensuring a seamless and personalized experience for the user.
Why RTB Matters in Digital Marketing
RTB empowers advertisers with precision targeting, allowing them to bid on specific audiences based on real-time data. This results in more relevant ads, increased campaign efficiency, and a better return on investment.