What is Real-Time Bidding (RTB)?
Real-Time Bidding is a game-changer in the realm of digital advertising. It’s a dynamic auction process where ad impressions are bought and sold in the blink of an eye. Here’s how it works: when a user visits a webpage or app, advertisers compete in a split-second auction to showcase their ad to that user. The highest bidder wins, and their ad is instantly displayed, ensuring a seamless and personalized experience for the user.
Why RTB Matters in Digital Marketing
RTB empowers advertisers with precision targeting, allowing them to bid on specific audiences based on real-time data. This results in more relevant ads, increased campaign efficiency, and a better return on investment.
Related Resources
- Quality Score: Explore the concept of Quality Score at the Glossary page.
- Query: Understand the significance of Query at the Glossary page.
- Reciprocal Links: Explore the concept of Reciprocal Links at the Glossary page.
- Referral Marketing: Delve into the role of Referral Marketing at the Glossary page.
